Job description
- State Government Opportunity – Sydney NSW
- Start ASAP | Until 28 October 2026
- $79.44 per hour + super
- 35 hours per week (7 hours per day)
- Hybrid – 3 days in office, 2 from home
- Travel up to 3 times per month across NSW
Our client is looking for an experienced Senior Publicist – International to deliver high-impact PR campaigns promoting Sydney and NSW to global audiences.
You’ll plan and deliver international media and influencer strategies that generate inspirational coverage and build awareness of Sydney and NSW as leading destinations. The role involves end-to-end management of PR activities, including story pitching, content development, familiarisations, activations, and events.
Key Responsibilities:
- Develop and implement PR strategies targeting international audiences
- Lead media pitching, influencer engagement, familiarisations, and events
- Create compelling media content including releases, pitches, and newsletters
- Maintain strong relationships with journalists and influencers
- Monitor media trends and identify opportunities to promote NSW
- Manage PR budgets and reporting in line with government policies
- Proven experience in PR, communications, or media (tourism or events preferred)
- Excellent writing and stakeholder engagement skills
- Creative and proactive with strong organisational ability
- Ability to manage multiple projects in a fast-paced environment
Applicants must hold Full Working Rights in Australia and be willing to undergo a Police Check if successful.
If this sounds like the role for you, please submit an updated copy of your resume in MS Word format by hitting APPLY NOW or call Ankita on (02) 9200 3683 for more information.
Please Note: Applications closing soon. Only shortlisted applicants will be contacted.
Applicants new to DFP may be asked to provide additional information including work rights status via a survey link – if requested, we ask that you provide this information in order to expedite your application.
DFP welcomes applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability. In addition, DFP will provide reasonable adjustments for individuals with disability throughout the recruitment process. If you identify as a person with disability and require adjustments to the application, recruitment, selection and/or assessment process, please advise via adjustments@dfp.com.au or 1300 337 000 and indicate your preferred method of communication (email, phone, text) so we can keep in touch and meet your accessibility needs.
By clicking 'apply', you give consent that DFP may use your personal information to process your job application and to contact you for future employment opportunities. For further information on how DFP process your personal information please review the DFP Information Collection and Privacy Policy via https://www.dfp.com.au/about-us-1/policies. Do not submit any sensitive personal information in your resume.
